Generating traffic and turning it into conversions is at the forefront of a businesses’ online marketing strategy. In an era where they may fight for clicks and spend an insurmountable amount of time getting their websites to the top of search pages, it’s important to evaluate just what turns a visitor into a customer. In this article I will disseminate the qualities that make a website bridge the gap between being visited frequently and one that makes the most out of the traffic that comes its way – ones that turn visitors into customers.
