Not so long ago, many would-be entrepreneurs were content enough to sell their wares at third-party online marketplaces. These platforms have their place of course. Personalised storefronts and accessible tools for customisation have allowed even the novice to establish their brand identity online with relative ease. However, any vendor with their eye on expansion and business success understands the limitations of such platforms. Merchants seeking year-on-year growth and rocketing sales revenues need to look beyond entry-level ecommerce platforms and open-source offerings that can’t keep up with the required pace.
Bid farewell to old-fashioned ecommerce software
Don’t be duped by platform providers and developers who’d tell you that old-school software still has relevance. It doesn’t. In addition to significant build costs and the potential of expensive downtime, any development talent you might have at your disposal will likely be swallowed up by the shortcomings of traditional software solutions. To truly compete in a multi-channel context, you’ll require an ecommerce platform provider that allows for adaptation and evolution, with a scalable foundation at the core.
You’ve established your brand, now build your business
No matter whether you’re plans for expansion have boundaries close to home or you’ve got your sights on going global, an ecommerce platform that understands the sanctity of scalability is crucial. A scalable platform provides an essential baseplate for ecommerce enterprises to blossom. With no cap on scalability, you can look forward to a booming business that can compete, with no time wasted on website worries and the hassles that might have consumed your time in years gone by. Pick the right platform and you can also add automation to your arsenal. Whether it’s full automation of marketing campaigns or a pre-programmed product drop that eliminates any chance of delay caused by human error, the amount of time saved on these once menial tasks can instead be redirected elsewhere.
Seize all potential channels as selling platforms
The customer of yesterday might have turned to a handful of sales channels when shopping online. Today, there’s a plethora of sales channels out there across conventional marketplaces, social media, mobile and more. The latest iteration of ecommerce platforms allow you to capitalise on all these key channels, with bespoke storefronts for each and adaptive design ensuring the right language and currency is kicked into play to fit with the specific credentials of the individual customer. Dealing with a wholesale limb to your sales or looking to explore that aspect of ecommerce? With the right platform, you can create a dedicated wholesale channel that’s tailored toward customers looking to order in big volumes.
Don’t put up with a platform that doesn’t deliver
No matter whether you’ve been building a successful brand for years or you’re just beginning your business, hit all the right notes and sidestep costly detours and downturns with an ecommerce platform that you can count on. Perhaps you’re looking at migrating from Magento to something more reliable, or eager to ditch downtime and costly development projects. Make sure the next platform you pick as the backbone to your business is one that’s flexible, adaptive and always looking ahead.
