A logo design is created on three significant pillars namely symbol, typography and color. While color and symbol are crucial to the development of a brand identity, typography plays a pivotal role in crafting a successful logo. When logo designers participate in a logo design contest, they are up against numerous designers and face an uphill task to impress the project holder. In order to make an impact on the client, you must come up with creative and original designs concepts that will amaze your target audience.
Hence, if designers wish to create a solid impression on their prospective client, they must conceive unique and creative concepts for logo designing. For this purpose, the creative use of typography is a useful technique. By mending and bending the typeface of the logo, one can craft a superb design concept. For instance, you can convert the letter ‘E’ into 3 to connote a dual meaning into the brand identity.
In order to give you an inspiration and idea of how to use typography creatively, here are 25 splendid examples of typography logos.
