Smart marketers squeeze every possible benefit out of their digital content. But even top-notch companies overlook opportunities to repurpose Twitter content, which is unfortunate because Twitter is generally regarded as a somewhat frivolous medium. It doesn’t have to be, if you think outside the box. So for the purposes of this post, let’s think outside the tweet and take a quick look at five ways to get a lot more value out those 140 little characters.
 
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