Twitter is the perfect self branding tool; this is the method of creating a brand that is all your own. People are using Twitter to establish themselves as someone experienced, unique, personable, industry gurus or niche professionals. People are attracted to those who are natural leaders and enjoy being connected to them. If you can show that you have what it takes to make it to the top, they are likely to help you get there through retweets and recommendations with the information you have provided. Twitter can help you reach out to an unlimited sized audience, that are likely to support, listen and ultimately follow you. Twitter can help you grow your own online business or make your ideas come to reality. With just 140 characters per tweet, Twitter is a simple tool that is highly effective.